Control and Influence 

We spend our lives trying to influence others, occasionally it is easy but more often than not it is lot harder than we anticipate.  In this short article we share some insights on the art of persuasion. Click here to read more...

Greg Gage - How to control someone else with just your brain - an interesting 10' TED clip well worth a watch
Focus on winning either hearts or minds

Lots of people talk about winning hearts and minds but this can be tough to achieve so here is an alternative view. In this short Harvard Business Review digital article Lisa Lai shares her view on why we should focus on one or the other but not both. Click here to read more...

The six Universal Principles of Persuasion. Click here to watch this short animated clip

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