THE SENSEI WAY:

Insight of the Month:

"I sometimes order shirts from Turnbull & Asser, and in their New York store I noticed a picture of the Joker from the movie Dark Knight. Not usual fare in venerable men's clothing stores! Until I realized the Joker's tie had been created by Turnbull & Asser! How's that for how Hollywood goes shopping and how Turnbull's signature, the creative use of color, gets parlayed into a major movie and a major 'look' (albeit a psychotic one). Picking an area of genius and building your brand, reputation and repertoire around that is smart business practice. And then you will transcend the boundaries between the 'traditional' and the 'contemporary' and when people go looking for a 'sweet spot' only you can provide, you won't be competing...you'll simply be working on perfecting your niche...and your game."

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